We in the industry have recognized for years that there are far more potential advertisers — thinking local businesses , here — who could spend a little money on paid search than there are national advertisers who can (and do) spend a ton. …. Within this new environment, the agency’s value shifts away from optimizing Google / Yahoo / Bing campaigns, and shifts closer to optimizing Trada. To me, Trada is empowering search experts to be there own boss to a large degree – which …

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The Trada Model: Crowd-sourcing paid search?