What they found was that that the ROBO effect (Research Online , Buy Offline) was very much still in place. According to their data, consumers in all age ranges prefer to go online first when looking for local business information. …. – Update your local listings ( Google , Yahoo , Bing , etc.) with a web-exclusive coupon where they have to print something or mention the online listing. Record results. -Send an email to your best customers asking them to rate your business on …

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SMB Owners Still Not Sure About Social Media | Home Wealth Project