With Google , the faster you finish your search and move on, the more money Google makes . With social, it’s going to be the opposite. New depth of engagement, line up with monetization model. 11:27: Zuckerberg is talking again about monetization models. … 11:24: Zuckerberg continues to say that we’ve got a wrong assumption that we can’t offer enough value for consumers to pay, and has to be ad-supported or e-commerce that they would have bought online . …

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Facebook, KPCB Announce $250 Million Social Networking Fund