Follow The Money & Results: Ad Channels That Perform. 1. Online Media. In December 2008, eMarketer released an analysis of ad spending trends: Spending slowed down rapidly in offline media (TV, cable, radio, print) and continued shifting to … Conversion rates (click-through prospects that become buyers; leads that convert to wholesale buyer) for ads at vertical search sites are 8-to-15 times higher than business -to- business conversions from ads served on Google , Yahoo !, …

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Marketing Strategies for Wholesale Buyers/Sellers: How …