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And Ballmer recognizes that there’s even more power than money in being the leader. Google .com is what Windows used to be: leverage. Controlling the on-ramp to the web allows a company to distribute a broad array of products, …. Gmail is making headway with businesses in the battle against Exchange, not to mention consumers. Google Docs has spurred Microsoft to make parts of Office available online free in coming months. And then there’s Google’s Android OS for mobile …

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Microsoft reboots – Fortune Tech

There is no sense investing your precious time and money targeting the wrong group of buyers for your product. Document this and keep it near your computer so you’re constantly reminded who you are looking for. Step 1: Collect an email address … Step 3: If you serve local customers through a storefront, make sure your business is listed in the local listing services at Google , Bing , Yahoo , and others as necessary. Most of these allow your customers to leave reviews. …

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Startup Medic: Promoting your small business… with limited time …